Beauty designed with transfemme in mind.

Most makeup tutorials weren't written for us. They assume a face, a goal, and a starting point that doesn't always feel like home. TruBeauté is Trouvé — a soft, judgment-free digital drag mom that meets you where you are — and helps your reflection match the beauty you already carry inside.

You upload (or take) a selfie. Trouvé — powered by GPT-4o vision — studies the gentle architecture of your face — angles, shape, undertone — and composes a step-by-step routine that celebrates, not corrects. Every product recommendation comes from a curated catalog of trans-friendly, queer-led, or cruelty-free brands.

When you're ready, Trouvé in the live AR mirror overlays exactly where to place each step, in real time, on your own face.

• Language is always affirming — never corrective.
• Your photo stays for one session. We don't store selfies.
• Every product we recommend is one we'd recommend to a friend.
• 50% of profits in our first year fund trans community grants.

When you click through to buy a recommended product, we may earn a small commission from Amazon Associates and other affiliate programs. This never costs you anything extra and never influences which products Trouvé recommends. See our privacy policy for the full breakdown.

TruBeauté is a small project built with deep love. If something feels off, please tell us — your feedback shapes every release. Get in touch.